... but really otherwise à propos of nothing, I was talking to a friend the other day who had just had tacos from a place with a weird name he couldn’t remember that he assumed was a local New York joint trying to copy Chipotle.
I asked him if it was Qdoba.
“That's it!” he said.
So I broke the news to him that Qdoba is in fact a national chain just like Chipotle is. Indeed, both are based in Denver. I didn’t break down the differences in the concepts — that Chipotle has a much simpler menu, all developed by its founder and president, Steve Ells, and all of the restaurants are company-owned, whereas Qdoba is largely franchised and has an evolving menu under the stewardship of strategic product development director Ted Stoner.
Isn’t that a great name for someone who develops burritos?
“Dude! I totally need a queso burrito, dude. Can you put some ancho chile barbecue sauce on that, brah?”
Sorry Ted, I'm sure you’ve heard it all before.
The great thing is that our Director of Marketing's last name is Craven. It takes a Stoner and a Craven working in combination to come up with incredible flavorful "Craveable Munchies"
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