Amateur Night is what restaurateurs call evenings when tourists, rubes and people who generally don't know how to behave in restaurants make up the bulk of their clientele. To super-trendy New York, Miami and Los Angeles restaurants, Friday, Saturday and, increasingly, Thursday might be dubbed amateur nights. But for most restaurants, two days in particular stand out as highly profitable but emotionally taxing evenings: New Year's Eve and Valentine's Day.
Since restaurateurs are working hard to serve their special-occasion guests for the next couple of days, I'm laying low, but I do have a couple of articles in the current issue of Nation's Restuarant News that pertain to Valentine's Day. Here are links to them:
Feeding the Love
Love for chocolate grows among the health-conscious, food snobs and even men
If you're reading this post more than a week after February 13, you might have to subscribe to NRN to read those articles.
Click here if you'd like to do that.