I’m sorry, I just have to point out some of the less informative pieces of information publicists have been sending in the past 24 hours:
From a press release issued by a peanut company: “ ‘Nutrition’ begins with ‘nut’.”
(Who cares and, by the way, peanuts aren’t nuts; they’re legumes).
From the pick-whatever-adjective-seems-sexy department: The chef at a new mostly-Moroccan restaurant has been hired to “revolutionize this ancient, yet mysterious cuisine, fusing French influences with the luxurious flavors and tastes of Morocco.” (I added the italics; it seemed like the thing to do)
This just leaves me speechless:
“The visceral passion behind [company name deleted; just because you hire a bad publicist doesn’t mean you need to be further humiliated] can only be described as: Brooklyn. Lifestyle. Individualism. Authentic. Quality. Healthy. Urban. Organic. Rasta. Global. Energetic. Passionate.”