... but really otherwise à propos of nothing, I was talking to a friend the other day who had just had tacos from a place with a weird name he couldn’t remember that he assumed was a local New York joint trying to copy Chipotle.
I asked him if it was Qdoba.
“That's it!” he said.
So I broke the news to him that Qdoba is in fact a national chain just like Chipotle is. Indeed, both are based in Denver. I didn’t break down the differences in the concepts — that Chipotle has a much simpler menu, all developed by its founder and president, Steve Ells, and all of the restaurants are company-owned, whereas Qdoba is largely franchised and has an evolving menu under the stewardship of strategic product development director Ted Stoner.
Isn’t that a great name for someone who develops burritos?
“Dude! I totally need a queso burrito, dude. Can you put some ancho chile barbecue sauce on that, brah?”
Sorry Ted, I'm sure you’ve heard it all before.