Tuesday, March 31, 2009

Thanks for playing

March 31

For the past two weeks I've been asking Food Writer's Diary readers to guess about what percentage of Dunkin’ Donuts’ revenue comes from donuts.

Here’s how many of you guessed what:
12 percent: 10 (26%)
28 percent: 19 (50%)
53 percent: 8 (21%)
82 percent: 1 (2%)

The answer, according to recent information from Dunkin’ Donuts, is 12 percent.
So now you know.


Anonymous said...

so now I'm curious, what is the main revenue generators? or is that a topic for another post?

Wizard said...

My guess would be coffee.