Saturday, July 30, 2011

Cheesecake war

July 30

Davio’s, a northern Italian steakhouse in Philadelphia, wanted to prove to the world that the City of Brotherly Love had better cheesecake than New York City. 

So its owners threw down the gauntlet in front of ’Cesca, an Italian restaurant on New York’s Upper West Side. ’Cesca picked up that gauntlet, and a cheesecake war was declared.

It was a reasonably friendly war. Both restaurants exchanged recipes and worked with each other to replicate the desserts in each other’s restaurants, with the crew at ’Cesca learning to make Davio’s vanilla bean cheesecake with blueberry compote, and Davio’s staff whipping up ’Cesca’s mascarpone cheesecake with orange cream and orange brittle.

The two restaurants served half portions of both cheesecake’s side by side from Tuesday, July 26, through Thursday, July 28. The Cheesecake War Dessert special was offered at both restaurants for $10, and customers were asked to pick their favorite.

The loser of the war will have to post a photo of themselves eating the winner’s cheesecake in the the winning city's baseball jersey.

Above is a picture of the two desserts as they were plated at Davio’s.

I was asked as a neutral party to post the results today, which I'm told is National Cheesecake Day.

They are, well, actually they're mixed:

Votes from Davio’s customers
196- Davio's
42- Cesca

Votes from 'Cesca customers
65- ’Cesca
11- Davio's

Davios: 207
’Cesca: 107

That’s to say that customers in both cities preferred the hometown cheesecake by a wide margin. Although Davio’s sold more cheesecake overall and got more votes, a larger percentage of ’Cesca’s customers preferred that restaurant’s cheesecake, voting 6 to 1 in favor of the local dessert, compared to 4.7 to 1 from Davio’s customers.

Maybe Davio’s wait staff should be given an award for selling 238 orders of cheesecake in three days. 

Davio’s has about 150 seats in its dining room, ’Cesca seats around 125.

In any case, it seems like it was a pretty smart promotion, and a great way to sell more dessert in the middle of the week during a slow, hot summery month.


Somerset Industries said...

I think this is a great way to get some attention on your restaurant. It's a fun way to get your patrons involved and let your chefs have a little fun. Everyone has hometown pride, why not take advantage of that?

iservepharmacy said...

A cheesecake war ? what are you talking about? who won the contest?

huntdonald said...

i desperate to knoe who wins the battle

I love Cooking