A month ago today I went to the launch party of a superpremium organic vodka. Today, I got two airplane bottles of another one. This one’s from Hawaii and apart from being organic, it declares that a portion of the profits from sales of the vodka goes to “organizations that help to protect and revitalize the ocean’s resources.”
That’s very nice, but, I mean, it’s vodka. How many factors am I supposed to consider when selecting a flavorless beverage?
Then again, although the superpremium vodka craze shows no sign of abating, as the marketplace for the stuff gets more and more crowded, I guess you might as well think up as many distinguishing characteristics as you can.
This vodka, by the way, is made from a combination of rye and corn. Last month's was just rye.