Yesterday I got yet another premium vodka. This one's French, and made only from the wheat grown in that country's Brie Champagne region that is then mixed with spring water from the Vosges mountains.
The marketing tactic of this vodka, you see, is to tie itself to the European system of designating food by its geographic origin. Parmigiano-Reggiano can only come from a particular section of Emilia-Romagna in Italy. Sancerre wine can only come from Sancerre, France.
Neither of those items is likely to be consumed with cranberry juice or apple pucker, however.