Wednesday, July 19, 2006

They couldn’t even wait a month

July 19

Yesterday I got yet another premium vodka. This one's French, and made only from the wheat grown in that country's Brie Champagne region that is then mixed with spring water from the Vosges mountains.
The marketing tactic of this vodka, you see, is to tie itself to the European system of designating food by its geographic origin. Parmigiano-Reggiano can only come from a particular section of Emilia-Romagna in Italy. Sancerre wine can only come from Sancerre, France.
Neither of those items is likely to be consumed with cranberry juice or apple pucker, however.


Anonymous said...

HI Bret,

I very much enjoy your blog, how refreshing to read good writing! I haven't been on a Greyhound in a few decades. It was in the days when one could not only smoke in restaurants, but on public transportation. On my cross-country trip I remember when the driver announced that all passengers had to extinguish their whatever they were smoking, and put away all wine and spirits - the entire bus decided to have one last smoke and swill. (your friend the scent specialist would have blown a out his olfactory).

I'll get Bill Y's email to you.


p.s. Can you recommend any great eateries in the theater district where one can get small plates, fabulous wines-by-the-glass, great value, and swift service with a smile?

Bret Thorn said...

Nice try at the viral marketing, Philip, but I can’t very well start recommending restaurants outright in public. That way lies madness!
I've actually found Bill Yosses, and in fact wrote about him in an article on basil seeds that comes out in NRN on Monday.
Thanks, though.