Thursday, August 14, 2008

celebrating bread

August 14

Thanks to Gael Greene, people following the New York food scene know that Jean-Georges Vongerichten is investing in a pizza place with Sullivan St Bakery’s Jim Lahey. Conveniently, Mr. Lahey has just brought on a new publicist, who e-mailed me to tell me he was the new publicist.
Normally I hate that — publicists telling me they have a new client. What do I care? When you have something to say about that client, let me know.
But this client is in the news, so I didn’t mind at all. In fact, I asked the publicist about the new pizzeria, and now I’ll pass his response on to you because I know you’re interested in this sort of thing:

Hi Bret,

To clarify, Jean-Georges is only an investor in the project. He has no control over the management and Jim’s vision for menu and design will be carried out. (But, not a bad person to have believe in you, right?).

The menu is still being conceptualized, but it will celebrate bread, which can be anything from bread-based foods to those foods that pair well with bread. Once we have definitive details of an opening date and a menu, you’ll be among the first to know...


Paul A. said...

I wonder if they'll serve murri, the medieval Arabian sauce made with rotten bread.

Bret Thorn said...

We can always hope.

Shane Curcuru said...

Bread, bread, bread, bread, bread, spam, and bread. Somehow the word choice in the publicist's email struck me on a funny note, all about itself for "conceptualizing" the menu, which is basically bread.

Not that it's a bad thing: I freely admit that bread is one of my favorite foods!

I suppose if I were eating with Bret I'd try the murri, but otherwise I'll pass. But I did spot an interesting blog post about eating different foods I thought you'd like: The Omnivore's Hundred, which I imagine Bret will have a pretty darn good score on. Although it's really not the most widely sampled list of world cuisines - I felt bad for the person who only scored 51 on the list of 100. Maybe they're still young, I hoped.