Thursday, September 16, 2010
Burger King’s new breakfast items
If you ever wondered what a Burger King would look like if it had a velvet rope in front of it, wonder no longer. Just look to your left.
BK’s corporate folks roped off this franchised location in Midtown Manhattan (34th St., between Seventh and Eighth avenues) to invite the New York City media to try some of the chain’s new breakfast items, which they launched last week.
As you might imagine, New York City food writers can be pretty snotty when it comes to fast food. The last time BK threw a similar shindig, to introduce us to its new batch broiler, one of my fellow writers expressed shock to me that he actually enjoyed his hamburger.
Snotty, but open-minded.
Today one of the guests, who may or may not have been an idiot, declined when a server (oh yes, there are servers at these events, and tablecloths and metal cutlery and actual glasses for water — very classy) asked if she’d like some blueberry biscuits.
One of her table mates pointed out that this was, in fact, a tasting and that she should at the very least taste them.
Yeah, probably she was an idiot.
They also gave us a sausage, egg and cheese Croissan'wich®, which I didn't bother to take a picture of because they’ve been around forever.
This one had roasted potatoes, grilled onions and peppers, sausage and cheese, along with eggs that “Chef J,” as the company likes to call him, said were scrambled in-house.
I asked if unit employees were actually cracking eggs and scrambling them, which of course they’re not. He said the pasteurized eggs come in standard pre-cracked foodservice form and are scrambled and cooked usually in a microwave, except at units, like the ones in Mexico, that have a griddle insert that can be put on top of the fryer.
He said they’re not supposed to be held for more than 20 minutes.
Chef J said the "smoky tomato sauce" is supposed to remind us of sun-dried tomatoes, and the raw tomatoes and bacon are supposed to remind us of club sandwiches.
I bet you didn’t know chefs at quick service burger chains thought so much about their food, did you?
Posted by Bret Thorn at 1:15 PM