Wednesday, May 16, 2007

How not to start a press release

“It’s widely believed that ‘breakfast is the most important meal of the day’ and Americans are taking heed to the old adage. A 2006 report on breakfast conducted by Mintel Research revealed that 72 percent of all respondents typically eat breakfast on both weekends and weekdays.”

From reading those two first sentences in a press release, do you have any idea what company it’s from or why it was sent to me (hint, it’s not Mintel Research, which wouldn’t send me results of a study conducted last year)?

Neither do I. So, even without the weird use of prepositions, this is a bad press release.

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