The London NYC hotel sent me a map of midtown Manhattan and the lower upper east and west sides (up to 70th St.), showing me landmarks, shopping, museums and theaters (excuse me, "theatres").
On the back it says: "LIVE AND PLAY IN THE HEART OF MIDTOWN
WELCOME TO OUR NEIGHBORHOOD"
Welcome? Welcome to YOUR neighborhood? I'm a relative newcomer to my job, having been here in our Midtown East offices for just under eight years, but it seems to me that a newly opened hotel really doesn't need to tell me how to find my way around, let alone welcome me, even if it did convince Gordon Ramsay to be its chef.
I think New Yorkers understand and even appreciate well-founded arrogance, but trying to throw your weight around without proving yourself doesn't go over well here. Just ask Alain Ducasse.