I just have to quote the worst attempt at spin that I've seen in quite awhile:
"The constantly evolving downtown scene is now complete with the addition of one of the Upper East Side’s favorite restaurants [name of obscure restaurant deleted]."
How can constant evolution be completed? It reminds me of the signs in Pret A Manger restaurants that declare that Pret doesn't use the "obscure" chemicals that are "common" in other fast food restaurants.
How can you be simultaneously obscure and common?
I just got another release telling me that a lounge in SoHo was "[b]ringing the excitement back into dining".
When did dining lose excitement?