If someone tells you something in confidence, it’s in confidence. You have to respect that or you’re a jerk. I’ve had colleagues in the past who have insisted that we shouldn’t have off the record conversations at all, because they just get you into trouble. But sometimes interviewees let things out that you can talk about, and that’s how I learned of the tentative opening date (okay, opening week) of New York City’s first ever Baja Fresh, at 465 Lexington Ave. (between 45th and 46th streets if Google Maps is to be believed). If all goes as planned, Qdoba and Chipotle will have new competition starting the week of May 11.
Mark your calendars.
April 30 update: I guess all didn't go as planned, as Eater.com is now reporting that Baja Fresh won’t be opening until the week of the 19th at the earliest. No big shocker there — the only New York restaurant I can recall opening on time was the original Tasting Room.